Y’s 1972 – A MOMENT IN Y’s WITH MAX VADUKUL

Oct 28, 2022

Y's 1972 – A MOMENT IN Y's WITH MAX VADUKUL

　　Installation Now On View -Y's OMOTESANDO 23 November – 11 December 2022
Omotesando Hills West Building 1F/B1F, 4-12-10 Jingumae, Shibuya-ku, Tokyo

　　Y's Portrait Y's 1972 – A MOMENT IN Y's WITH MAX VADUKUL | SHISHIDO KAVKA

　　CREATIVE VOYAGE

A unique style──Launched in 1972 by Yohji Yamamoto as his first brand, Y's is his very philosophy in clothing-making. Always going forward, an expression of an identity that never changes. In 2022, through further creativity, Y's look back upon 50 years of its history.

A capsule collection made from the re-composed “moments,” grabbed throughout 50 years of history. The full collection will be unveiled at a special pop-up store in Tokyo at Isetan Shinjuku from November 2nd to November 8th.

Selected items from the collection are also available online.

Focusing on the images of the 6 seasons from Spring/Summer 1999 to Autumn/Winter 2001-2002 collections, photographer Max Vadukul produces images out of collage from selected photos. The 8 images featured in this capsule collection are brand new images made by Vadukul and the creative director, Claudio Dell'Olio.

At the pop-up store, selected photos for the photo-collage will be installed in the space. The photo-works are enlarged, and are leaned against the wall. Some of the archive images that are rarely shown to the public are scattered throughout the space.

Leather Jacket Marrakesh

Selected from the photos of the original shoot, they’ve been re-composed in black and white, revealing the strength of Max Vadukul’s emblematic black and white photography.

They look like they've just been shot. Spontaneous images of people's lives, where Y's clothes just exist alongside them. Presented in such a nonchalant, yet impressive and powerful way.

The vividly depicted images have not aged a bit, still testifying about the strength of Y's and the people wearing it.

Dress Napoli

The exchange between Max Vadkul and Yohji Yamamoto began in the early 1980s. Guided by art director Marc Ascoli, Max Vadkul – from London and not yet in an agency at the time – shot the Yohji Yamamoto Autumn/Winter 1984-85 collection in New York.

Black and white pictures of “the clothing out on the streets, invading the city”.

Later, by then staff photographer for The New Yorker magazine, he was asked to shoot Y's Spring/Summer 1999 collection and went on creating the images for 6 consecutive seasons.

The new project is a creative collaboration that results of mutual respect and profound relations between Max Vadukul and Y's/Yohji Yamamoto.

Trousers Tokyo

Scarf Silk Tokyo

The expressions of Y's shot in different cities – Feminine, masculine, various ethnic backgrounds, all different faces.

The photos of all the people wearing the clothing, from different ages and genders, in different environments are surely reflecting versatility/diversity and universality in the images.

Coat Tokyo

Vadukul's photographs brilliantly cut out the existence of clothing in everyday life. The natural and unpredictable scene of people and clothing's everyday seems to be the one and only vision for Y's.

What does Fashion insinuate? Something gets expressed in the “everyday clothing”, a positive attitude brings a new perspective. Versatility/diversity and universality.

The image of “everyday clothing” that preserves the urban lifestyle and people’s sense of daily life.

The initial sensitivity remains untarnished, gets re-composed and draws out some new clothes.

"Moments" captured in eight images: Spring/Summer 1999 New York, Spring/Summer 2000 Naples, Fall/Winter 2000-2001 Tokyo, Spring/Summer 2001 Marrakech. These reconstructed "moments" are dropped on clothes to create the latest "Y's".

The photo collage on the clothes is overlaid with “doodles” drawing by Max Vadukul for this capsule collection. The moving lines, as if they were just been drawn, express in a unique manner and accurately capture the "now".

Wallets, coin purses, pouches