WILDSIDE YOHJI YAMAMOTO Collection Launch
YOHJI YAMAMOTO Inc. will launch its edgy conceptual project "WILD SIDE YOHJI YAMAMOTO" on Wednesday, July 20th, 2022 on the online platform.
[日本]
[International]
WILD SIDE YOHJI YAMAMOTO, with its concept color as black -- the symbol of YOHJI YAMAMOTO, launched the collaboration in a wide range of genres, not only fashion, but also art, interior design, and lifestyle.
Special items are launched for collaboration with such Japanese brands as "NEEDLES," "NOMA t.d.," "HYSTERIC GLAMOUR," "AMBUSH," and "MINEDENIM."
An original brand by WILDSIDE YOHJI YAMAMOTO, "WILDSIDE YOHJI YAMAMOTO" is also launched at the same time. With military, work, and sports as keywords, elements extracted from the essence of YOHJI YAMAMOTO are re-constructed with a casual taste. This is a unisex collection that has been updated with modern customization and functionality.
In terms of art proposals, WILDSIDE YOHJI YAMAMOTO collaborates with galleries and artists who have a close affinity with YOHJI YAMAMOTO Inc. AKIO NAGASAWA Gallery presents photographs of Tadao Ando's architecture taken by photographer TAKAY. Taka Ishii Gallery presents "Tights," a representative work by photographer Daido Moriyama, and drawings by painter Tomoo Gokita. Also, a special one-of-a-kind painting by contemporary artist Takeru Amano for WILDSIDE YOHJI YAMAMOTO will be available soon.
In addition to "Fashion" and "Art," the online platform also features a third category, "Content," which includes interviews and dialogue articles with the collaborating brands. WILDSIDE YOHJI YAMAMOTO will be releasing content from time to time that will help people enjoy the new project even more.
WILDSIDE YOHJI YAMAMOTO plans to open a flagship store in Japan in the fall of 2022 in pursuit of omni-channel operations.
WILDSIDE YOHJI YAMAMOTO
Official Online Platform
Launch date: Wednesday, July 20th, 12PM Japan time
[Japan]
[International]
Official Instagram: @wildsideyohjiyamamotojp
Official Twitter: @wildsideyohjiJp
