S'YTE x PLAYBOY 2022 SPRING / SUMMER COLLECTION
S'YTE with the iconic lifestyle brand Playboy, established in 1953.
The 1st collaborative collection will be on the official web store on Thursday, July 21st at 12:00 PM. THE SHOP YOHJI YAMAMOTO It will be on sale at.
[Special page From here]
* Scheduled to be released at 12:00 PM on Thursday, July 21st.
Launched in Chicago in 1953, "PLAYBOY" is a leading American culture magazine introducing the works of various artists, writers, and photographers, with the most gorgeous woman of the moment on the cover. The printed version has ended in spring 2020. Nowadays, "Playboy" is popular all over the world as a lifestyle brand, known for its Rabbit Head logo.
In this collaboration, a collection that incorporates the illustrations of women by Harumi Yamaguchi, originally published in "PLAYBOY" magazine, turned into S'YTE original graphical motifs.
Harumi Yamaguchi's illustrations of various women were used one after another in CM posters at Seibu Department Stores and Parco in the 1970s, and the word "Harumi Gals" was so predominant. Innovative works in all industries, magazines, theater companies, and cosmetics. and He is still playing an active role in the world of commercial art.
Harumi Yamaguchi was appointed as the 1st of the whole building art projects carried out when the Seibu Shibuya store was renewed on March 3rd, 2011. A collaboration with Yohji Yamamoto also happened at that time.
This time, from the illustrations of Harumi Yamaguchi, we picked up the ones with women wearing adult scents and combining city pop music taste for a summery collection.
■ <S'YTE x PLAYBOY 2022 SPRING / SUMMER COLLECTION> Development items
* All prices include tax
2 types of open-collared shirts 29,700 yen each
Total pattern open collar shirt 24,750 yen
Pants 27,940 yen
4 types of short-sleeved T-shirts ¥ 7,260 each
Front
Back
2 types of long-sleeved T-shirts ¥ 8,470 each
© ︎2022 Playboy Enterprises International, Inc.
Playboy and the Rabbit Head Design are trademarks of Playboy Enterprises International, Inc. and used under license by YOHJI YAMAMOTO Inc.
■ Release date and time: Official WEB STORE from 12:00 PM on Thursday, July 21 THE SHOP YOHJI YAMAMOTO Deployment start at
[Special page Here from】
* Scheduled to be released at 12:00 PM on Thursday, July 21
