Yohji Yamamoto A/W 2024-25 COLLECTI...
Y's x adidas
The collection features vivid cactus motifs designed by Y's alongside the old and new Adidas logos.Iconic, unique, active and modern - and with a classic touch.
Y's x adidas
The Only Style
Y's x adidas. "Y's PORTRAIT" is a series of portraits being shot to celebrate 50 years of Y's.
This edition features Japanese creatives Utaha, Kanichiro, and YONCE (Suchmos).
The trefoil was used as the Adidas logo from 1972 to 1995. It was inspired by the laurel wreath, which was awarded to triumphant athletes in ancient Greece.
印象的なサボテンの花の図案は、Y’sと親交の深い京友禅の老舗・千總の図案家が描き、部分的に顔料を滲ませるように盛り上げ立体にした特殊なプリント、あるいは刺繍で服に落とされていく。
Y's 1972 - Y's x adidas
Created in 1972, Y's is Yohji Yamamoto's first brand, which embodies his philosophy for making clothes. With a forward thinking approach, Y's expresses its brand identity through an unchanging philosophy.
"Y's 1972 - Y's x adidas" joins various capsule collections created as part of "Y's 1972".
Every day, I walk the streets of the city. There lies a lacuna, with no structure and a sense of inevitability. It's not something that I've grown accustom to - it has always been a very ordinary thing. These are the streets and everyday lives that are expressed by Y's.
Portraits of Utaha, Kanichiro, and YONCE (Suchmos) were taken for this edition of "Y's PORTRAIT".
In 1972, Y's embarked on a creative adventure. Despite its shortness and simplicity, it is a brand name brimming with symbolism. It represents an identity which has been condensed and annonymized.
An uncategoraizable style that is truly unique.
Like the Adidas logo, the "Y" in the "Y's" logo consists of three lines, or perhaps two that merge into one.
The "Y's 1972 - Y's x adidas" collection is worn by three people: Utada, Kanichiro and YONCE (Suchmos). Why are you here? Be intentional and resilient. Only you can express who you truly are.
We all have a certain strength that our everyday lives give shape to. Quiet thoughts turn into declarations through outbursts of creativity.
A moment when everyday people intersect with Y's silhouettes in the city. Records of cities, clothes and people as expressed by Y's.
Y's PORTRAIT: Photographs of clothes and people that capture this special capsule collection will be released from 2022-2023 in celebration of Y's's 50th anniversary. Photo: Yasutomo Ebisu.
BEHIND THE SCENES
The three people shot for this campaign are like the three stripes of the Adidas logo, or the three intersecting lines of the "Y" in "Y's." Three people living in the same era, wearing Y's and connecting around this special image.
With a forward thinking attitude, Utaha runs boldly into the present age.
Kanichiro stands clinging on to his true intentions.
YONCE (Suchmos) presents himself without hesitation. He stands up and heads toward the source of creation.
The trio are captured in a series of powerful images.
Y's x adidas
2023.3.1 (Wed) ALL STORES / ONLINE
STORE LOCATORY's 1972 - Y's x adidas at Y's OMOTESANDO
Y's PORTRAIT – Utaha, Kanichiro, YONCE(Suchmos)
2023.3.1(Wed) - 3.23(Thu)
CONTACT
Y's x adidas Pop-up Store
Isetan Urawa 1F Stage #1 MAP
2023.3.1(Wed)-3.7.(Tue)
CONTACT
Isetan Urawa store 048 711 3020
Y's x adidas Pop-up Store
Isetan Shinjuku Main Building 3F Center Park/The Stage #3 MAP
2023.2.15(Wed)-2.21.(Tue)
CONTACT
Y's Isetan Shinjuku 03 3350 8079
