Yohji Yamamoto A/W 2024-25 COLLECTI...
ON VIEW ・ OCTOBER 23-NOVEMBER 8, 2020
An art project at Y's virtual boutique allows visitors to experience Y's creative worldview
Virtual installations that have been inspired by the Y's and created by photographer Rowland Kirishima.
As you stroll around a virtual walkthrough of Y's Omotesando setup online, trigger various actions by clicking the spaces and key items embedded in the virtual store. Watch broadcasts of the specially produced digital movie, view Flip-Dots images that can only be seen at Y's Omotesando , enjoy online shopping simply by clicking images of the latest collection—through the digital art created with CG content produced by CyberHuman Productions, headed by Rowland Kirishima, you can explore a variety of virtual experiences.
ROWLAND KIRISHIMA
ART PROJECT
VIRTUAL Y's INSTALLATION
WITH Panasonic FASHION STEAMER
AT Y's OMOTESANDO VIRTUAL
October 23 - November 8, 2020
View for the future --In the heyday of film cameras, I had a digital camera, which was the latest but still developing device at that time, and while expressing it with photographs for more than 20 years, I gradually made the object in front of me two-dimensional. Kirishima Roland is expanding his field of activity with his work expression that incorporates "photogrammetry," a technology that creates 3DCG data using photographs that "reproduce as they are" rather than being pushed into the camera. Based on the classic expression of photography, Kirishima's expression that always grasps the cutting edge of the era and looks forward, and while looking at the universal way of making things by hand, always incorporating newness into clothes a little ahead An expression of Y's who has been making clothes with an eye on the future. The experimental fusion of the incompatible worldviews of digital and analog will spun out new creations.
This project was realized through collaboration with Y's clothing making and Panasonic clothing steamer that resonated with the philosophy.
Experience the digital approach of expression by Mr. Kirishima, Y's, and Panasonic.
During the virtual installation exhibition period, Y's Omotesando welcomes customers with specially prepared gifts and experiences linked to the Virtual Y's Installation exhibition.
GIFT
Y's tag key chain in limited-offer BLUE
Post signs and codes embedded in Y's virtual boutiqueon Twitter or Facebook or post the Virtual Y's Installation images that you receive when you add Y's Omotesando Official LINEto your Line friends on Instagram during the exhibition period. Visit Y’s Omotesando during the exhibition period and present the screen showing your post to store staff to receive a limited-offer blue Y’s tag key holder as a gift.
YBAR
Post signs and codes embedded in Y's virtual boutique . At Y's Omotesando and Y’s online boutique, receive a gift of YBAR points after a purchase of 11,000 yen or more (tax included) during the exhibition period. View the details of this offer by clicking the YBAR screen hidden in Y’s virtual boutique.
EXPERIENC
パナソニック衣類スチーマーデモンストレーション
10月23日(金)-11月8日(日)の期間中、Y’s表参道にパナソニック衣類スチーマーを設置。また、10月の週末と、11月3日(火・祝)にデモンストレーションを行います。パナソニック衣類スチーマーを使ったY'sの服のケアを、現在、Y'sストアでも使用中のパナソニック衣類スチーマーを使うことで、体験いただけます。
デモンストレーション日程: 10月23日(金) 14:00-20:00、10月24日(土)・31日(土)・11月3日(火・祝) 11:00-17:00
VENUE Y's表参道
東京都渋谷区神宮前4-12-10 表参道ヒルズ1F/B1F
Tel 03-6455-4302
Creativity of VIRTUAL Y's INSTALLATION
Rowland Kirishima and Y's are currently working on a project to express the philosophy of women's support, which can be said to be the identity behind Y's, as an art visual through "WOMEN'S EMPOWERMENT Autonomy / Heteronomy". "VIRTUAL Y's INSTALLATION" is an attempt to expand the creative world view that Mr. Kirishima expresses for Y's as a virtual space together with Cyber Human Productions led by him. At Y's Omotesando's virtual boutiques that are launched online, you can see virtual reality (VR) as an artwork inspired by "Y's 's clothing making" itself. can. In VR, 3DCG by Mr. Kirishima and Cyber Human Productions and high-quality digital expression developed by utilizing Photogrammetry technology are unfolded, and Y's dress is finely reproduced with the texture and movement of the fabric, vivid in the VR world. Is breathing in.
If you go underground from the entrance of the virtual boutique and click on the VR goggles placed in the store furniture that expresses floating, you can see a short movie specially captured from VR produced by Mr. Kirishima and Cyber Human Productions. .. The story of the sun setting and the body (mannequin) starting to move freely from the behind-the-scenes scenery of the creation is a story that symbolizes the various "way" that is unique to that person, advocated in "WOMEN'S EMPOWERMENT Autonomy / Heteronomy"... If you have a head-mounted display, you can enjoy VR at home for free during the period. For more information, please visit our virtual boutique.
WITH Panasonic Fashion Steamer Y's INSTALLATION" begins with steaming Y's dress with a Panasonic clothing steamer. A handy home care product, the Panasonic clothing steamer next to Creative. The small and lightweight appearance that naturally fits in the professional field, the updated functionality, and the smooth and lean movement drawn by high operability are incorporated into virtual art as an artistic expression. The beautiful work is an expression of Japanese beauty created by the function of the Panasonic clothing steamer. With stable steam injection no matter how far the head is tilted, long clothes can be applied in a beautiful and comfortable posture without bending over, and the ample amount of steam is pleasing to the eye and is a high-performance prop. However, it is the key to beautifully directing the movement of people on digital. The clothes steamer, which is indispensable for beautiful clothes, stands out in the expression and naturally catches the eye.
Creative Team
ROWLAND KIRISHIMA
