WILDSIDE YOHJI YAMAMOTO, an edgy conceptual project by Yohji Yamamoto Co., Ltd., will be releasing its first collaboration items with BROSH, a Japanese pomade brand with a presence in 35 countries around the world, on Saturday, May 25th at the WILDSIDE YOHJI YAMAMOTO online platform, WILDSIDE YOHJI YAMAMOTO OSAKA, WILDSIDE YOHJI YAMAMOTO HARAJUKU, Kuzuya Tokyo, and the BROSH online platform.

＜BROSH＞
"BROSH POMADE" is made entirely in Japan, that provides a strong hold that can be firmly fixed even on Japanese hair textures. It is a high-quality pomade that is easy to use, as it spreads easily when applied to your hands, without feeling sticky after application to the hair. Since it is water-based, it can be easily washed off with shampoo.

【Product line-up】
As the first collaboration with BROSH, we will be releasing fashion items such as t-shirts and hoodies, as well as men's grooming items including pomade, cutting cloth and comb.

Two types of short-sleeved T-shirts are designed with graphics that incorporate Yohji Yamamoto's iconic patterns, such as the skull rose and peony flowers, along with BROSH's logo and patterns printed on them. The long-sleeved T-shirt, featuring the tattoo pattern from the Yohji Yamamoto POUR HOMME 2003 Fall/Winter collection printed on the front and sleeves, is characterized by a slightly thick yet soft cotton fabric and features a relaxed fit. Additionally, a special graphic with an owl motif symbolizing the tattoo pattern is printed on the back of the hoodie. Typography with double names placed on the front left chest serves as an accent.

The pomade, a men's grooming item, is based on the original Broche pomade and comes in two scents: rose floral musk and tobacco vanilla, a sophisticated, mature scent. The scents are specially crafted to match the imagery of packaging of this collaboration pomade. In addition, we are introducing a specially crafted comb in collaboration with GB KENT, featuring three brands, as well as an impactful barber cape with a skull rose and tattoo pattern printed all over.
All items feature an exquisite balance of Yohji Yamamoto's iconic patterns and BROSH's graphics, making this a special collection that combines the attitudes of both brands.

SHORT SLEEVE T-SHIRT 12,100 yen (tax included) Sizes: M/L

SHORT SLEEVE T-SHIRT 12,100 yen (tax included) Sizes: M/L

LONG SLEEVE T-SHIRT 16,500 yen each (tax included) Sizes: M/L

HOODIE 24,200 yen (tax included) Sizes: M/L
front

back

POMADE (SKULL ROSE) 2,750 yen (tax included)

Rose floral musk scent
A high-quality pomade that combines glossiness with a strong hold, is non-greasy after application, and is easy to use.
Top: Bergamot, Leafy Green, Geranium / Middle: Rose, Lily of the Valley, Magnolia, Lily / Base: Cedarwood, Musk

POMADE (TATTOO) 2,750 yen (tax included)

Tobacco vanilla scent
A high-quality pomade that combines glossiness with a strong hold, is non-greasy after application, and is easy to use.
Top: Lemon, nutmeg, pepper, lime / Middle: Anise, jasmine, clary sage, tobacco notes / Base: Sandalwood, musk, cedarwood, amber, vanilla

CUT CLOTH (SKULL ROSE) 16,500 yen (tax included)

CUT CLOTH (TATTOO) 16,500 yen (tax included)

BROSH × WILDSIDE YOHJI YAMAMOTO × KENT COMB 3,300 yen (tax included)

The key visuals for this collaboration are created by stylist Tsuyoshi Noguchi and photographer TAKAY, who have previously worked on key visuals for WILDSIDE YOHJI YAMAMOTO, and strongly convey the worldview of this collaboration.
Additionally, at Kuzuya Tokyo, there will be a two-day exhibition of the key visuals by TAKAY on May 25th (Sat) and 26th (Sun).

- GIFT
To commemorate this collaboration, customers who purchase BROSH products at WILDSIDE YOHJI YAMAMOTO OSAKA, WILDSIDE YOHJI YAMAMOTO HARAJUKU, or Kuzuya Tokyo will receive a postcard featuring the key visual on a first-come, first-served basis.
*As there is a limited quantity available, this offer will end once stock runs out.
*Please note that purchases made through the WILDSIDE YOHJI YAMAMOTO online platform or the BROSH online platform are not eligible for gift distribution.

WILDSIDE YOHJI YAMAMOTO ×BROSH Collaboration Collection
▼発売日：5/25(土)
※オンラインプラットフォームでは同日PM12:00より発売開始
▼展開店舗：
オンラインプラットフォーム
WILDSIDE YOHJI YAMAMOTO OSAKA　（大阪府大阪市中央区東心斎橋1-19-15　TEL:06-7662-8038）
WILDSIDE YOHJI YAMAMOTO HARAJUKU　（東京都渋谷区神宮前1-11-6 ラフォーレ原宿1F 　TEL:03-6455-5515）
葛屋東京 (東京都渋谷区神宮前6丁目13-6 TEL:03-6433-5196)
BROSHオンラインプラットフォーム

▼WILDSIDE YOHJI YAMAMOTO Official Instagram: @wildsideyohjiyamamotojp
▼WILDSIDE YOHJI YAMAMOTO OSAKA Official Instagram: @wildsideyohjiyamamotoosaka
▼Official Twitter: @wildsideyohjiJp
▼ WILDSIDE Official App
▼Kuzuya Tokyo Instagram: @kadsuraya_tokyo
▼BROSH Instagram: @brosh.jp