Yohji Yamamoto Inc. will launch a global e-commerce website THE SHOP YOHJI YAMAMOTO
on August 22, 2018. It will be displayed in English, and the transactions will be in US dollars. The webstore will present the web-only brand S’YTE, and other brands such as Ground Y, Y’s, Yohji Yamamoto Produce (web-only products), Yohji Yamamoto + NOIR (web-only products), discord Yohji Yamamoto, and LIMI feu, etc. S’YTE and Ground Y will mark their global debut on this day, as these two brands have only been available in Japan so far. The visitors will be able to shop with VISA, MASTERCARD or PayPal. The delivery will be available in total of about 130 countries across the world using EMS.
THE SHOP YOHJI YAMAMOTO incorporates many features and functions that enhance customers’ online-shopping experience. Models are used for the pictures of the goods sold on the webstore to help customers better understand the products. In addition, there is an individual page for each brand and a lookbook feature to demonstrate to the customers each brand’s concept.
After the launch, the company plans to release an app in the early September. The company also plans to launch the Chinese language webstore later.