Yohji Yamamoto and adidas to design Real Madrid on-field jerseys for UEFA Champions League 2014
〈 PRESS NEWS 〉
Couture master and design revolutionary Yohji Yamamoto brings his signature aesthetic to a new adidas collaboration that embodies the spirit of the world’s greatest football team, Real Madrid. In an exclusive product series, Yamamoto distills the essence of battle and victory to create a unique garment for Real Madrid´s players. The resulting soccer jerseys will also be available for purchase at select adidas, Y-3, Yohji Yamamoto, and Real Madrid stores.
In thinking about Real Madrid’s legacy, Yamamoto envisioned a heroic story of the contemporary football players as modern-day heroes, achieving mythical status through continued victory. With this artistic vision in mind, Yamamoto created a visual motif in his signature style. He produced an original canvas painting depicting a fabled creature both dragon and bird. The beast symbolizes the dragon’s strength, determination, and power and the bird’s speed, agility, and cunning—all qualities demonstrated by Real Madrid’s star players.
This limited edition uniform will be available to consumers in limited, numbered quantities of 1400. It is available at Yohji Yamamoto Aoyama Main Store starting September 19, 2014.