NEWS

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Yohji Yamamoto

Yohji Yamamoto Aoyama Boutique
Special Display of Real Madrid on-field jerseys for UEFA Champions League 2014

2014/9/18/Thu. 〈 PRESS NEWS 〉

Yohji Yamamoto brings his signature aesthetic to a new adidas collaborationthat embodies the spirit of the world's greatest football team, Real Madrid.
A special display of the collaboration soccer jerseys signed by James Rodriguez, Gareth Bale, and Marcelo Vieira da Silva Jr. will be installed at Yohji Yamamoto Aoyama Main Store.
Limited Edition Uniform with "YAMAMOTO" and "3," each resembling the name of designer Yamamoto and the 3 stripes of adidas, printed on the back (32,000JPY (tax excluded)) will be available beginnig September 19, 2014.

We look forward to your visit.

Store: Yohji Yamamoto Aoyama Boutique
Date: September 17 through October 17, 2014
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Ground Y Opening Event
Live Photo Shooting by LESLIE KEE

2014/9/18/Thu. 〈 PRESS NEWS 〉

Ground Y Live Photo Shooting by LESLIE KEE was held at Shibuya PARCO Part-1 on September 13, 2014.
The photographs were printed out on the spot to be posted inside the shooting trailer along with 100 shots of the young generation, the images used for the opening visual of Ground Y.
The self-shooting event was also a big success, thanks to all the participants.

The photographs taken by LESLIE KEE are open to browsing on Ground Y Official facebook page.
Official facebook : Ground Y Official
https://www.facebook.com/Ground.Y.Shibuya.PARCO

We thank everyone for their support and hope to see you soon at Ground Y.
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Yohji Yamamoto

Yohji Yamamoto Aoyama Boutique
Special Display of Real Madrid on-field jerseys for UEFA Champions League 2014

2014/9/17/Wed. 〈 PRESS NEWS 〉

Yohji Yamamoto brings his signature aesthetic to a new adidas collaboration that embodies the spirit of the world’s greatest football team, Real Madrid. A special display of the collaboration soccer jerseys will be installed at Yohji Yamamoto Aoyama Main Store.
Limited Edition Uniform with “YAMAMOTO” and “3,” each resembling the name of designer Yamamoto and the 3 stripes of adidas, printed on the back (32,000JPY (tax excluded)) will be available beginnig September 19, 2014.

We look forward to your visit.

Store: Yohji Yamamoto Aoyama Boutique
Date: September 17 through October 17, 2014
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Yohji Yamamoto

DAIMARU SAPPORO Store Limited Shop Information

2014/9/16/Tue. 〈 PRESS NEWS 〉

Yohji Yamamoto pour Homme/REGULATION Yohji Yamamoto MEN LIMITED SHOP
Store: DAIMARU SAPPRO Store
Date: September 17 through September 23, 2014
Place: DAIMARU SAPPORO Store
Inside Yohji Yamamoto boutique at 5F.
We look forward to your visit.
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Ground Y
Live Photo Shooting by LESLIE KEE
September 13, 2014 at Shibuya PARCO Part-1

2014/9/9/Tue. 〈 PRESS NEWS 〉

Ground Y is now open at Shibuya PARCO Part-1 1F. A live photo shooting session will be held by photographer Leslie Kee as an opening event.

The image visual for the launch of Ground Y is 100 shots of the young generation photographed by Leslie Kee.
We invite guests to join the thrill of the live photo shoot by the dynamic and enthusiastic photographer. A photo studio is set up inside a special trailer car, wrapped up in black color.
The resulting photographs will be posted up on the official Facebook “Ground Y Official.”

Please visit our Japanese site for more information.
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Ground Y Opening on September 5, 2014
100 Shots of the Young Generation as Image Visual
Artworks by Yasuto SASADA Adorns the Opening

2014/9/4/Thu. 〈 PRESS NEWS 〉

Ground Y, a whole new type of concept store by Yohji Yamamoto Inc., opens its 1st store on 1st floor of Shibuya PARCO Part-1 on Friday, September 5, 2014.
It is an uni-sex concept store meant for everybody enjoying Shibuya and the disctinct mood of the city.

The image visual for the launch of Ground Y will be 100 shots of the young generation photographed by Leslie Kee.
Photographer Leslie Kee joins the enthusiasm of Ground Y, the new experimental concept store.

Artworks of Yasuto SASADA will be exhibited at Ground Y. The detailed artwork of Japanese Geisha was specially drawn for this store. The dynamic artworks realised in delicate, unique touch are printed on T-shirts and are available exclusively at Ground Y.
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Ground Y Webpage Open

2014/8/28/Thu. 〈 PRESS NEWS 〉

Special webpage featuring our new concept store Ground Y is now open.
Please visit our website and enjoy the excitement of Ground Y.

http://yohjiyamamoto.co.jp/groundy/
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Yohji Yamamoto and adidas to design Real Madrid on-field jerseys for UEFA Champions League 2014

2014/8/27/Wed. 〈 PRESS NEWS 〉

Couture master and design revolutionary Yohji Yamamoto brings his signature aesthetic to a new adidas collaboration that embodies the spirit of the world’s greatest football team, Real Madrid. In an exclusive product series, Yamamoto distills the essence of battle and victory to create a unique garment for Real Madrid´s players. The resulting soccer jerseys will also be available for purchase at select adidas, Y-3, Yohji Yamamoto, and Real Madrid stores.

In thinking about Real Madrid’s legacy, Yamamoto envisioned a heroic story of the contemporary football players as modern-day heroes, achieving mythical status through continued victory. With this artistic vision in mind, Yamamoto created a visual motif in his signature style. He produced an original canvas painting depicting a fabled creature both dragon and bird. The beast symbolizes the dragon’s strength, determination, and power and the bird’s speed, agility, and cunning—all qualities demonstrated by Real Madrid’s star players.

This limited edition uniform will be available to consumers in limited, numbered quantities of 1400. It is available at Yohji Yamamoto Aoyama Main Store starting September 19, 2014.
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Ground Y
Ground Y Factory Shooting

2014/8/20/Wed. 〈 PRESS NEWS 〉

Shooting of Ground Y Factory will take place in Tokyo, at the end of August.
For details, please refer to the Japanese website.
Thank you.

Leslie Kee will share updates on this project through SNS:
https://www.facebook.com/pages/Ground-Y-Factory/561053617340103