New Brand by Yohji Yamamoto and SANRIO
〈 PRESS NEWS 〉
Yohji Yamamoto Inc. and Sanrio Company, Ltd will launch ki♢♢y’s (pronounced: kitty's) as of March 25, 2015.
The items of the new brand ki♢♢y’s are planned and produced by Yohji Yamamoto Inc. SANRIO Compnay, Ltd. continues to influence the world with its popular characters such as Hello Kitty. Total branding of ki♢♢y’s will be done by Yohji Yamamoto Inc., while SANRIO Company, Ltd. will propose its characters and will be in charge of sales.
First collection of ki♢♢y’s introduce T-shirts and designed blouses with motif of Hello Kitty and My Melody, along with accessories made in silver.
Image visual credits:
Styling Tsuyoshi NOGUCHI
Photography Yasutomo EBISU
Isetan SHINJYUKU Honten 2F Isetan Girl beginning March 25, 2015
LUCUA 1100 4F Isetan Closet (Osaka) beginning April 2, 2015
s'yte web site (Yohji Yamamoto Inc. Official Webshop) Coming soon